Solutions
During Change, Agility and Discipline Drive Results
Every company, every challenge and every solution is different. Nrg-Mktg brings a deep tool chest of methods and techniques built over decades in the energy industry, combining commercial insight with proven marketing expertise. Working closely with you on your unique situation and goals, we design solution packages that are fast, cost-effective and impactful. With a lean structure and no unnecessary overhead, you get senior-level capability at the speed and value your business demands — a smart choice for companies ready to turn change into progress
Progress starts with clear priorities
Nrg-Mktg works with your leadership team to define, quantify and organize the markets, segments and audiences that matter most. We align products to the needs and wants of decision makers, then shape strategies for markets, messages and promotions that move your company toward its goals. Every engagement builds the foundation for progress: focus, order and a clear path forward.
Situation Analysis
Market analysis • Competitive analysis • Segmentation and audience mapping • Decision-maker analysis • Market sizing and opportunity assessment • Product portfolio analysis • Voice-of-customer programs • Market entry analysis (new regions, new verticals) • Energy transition and sustainability positioning analysis • Product category analysis and definition
Strategy and Planning
Strategic planning (annual, 3-year) • Promotional planning (90-day, annual, initiative-based) • Go-to-market strategy development • Growth strategy consulting • Acquisition integration planning (marketing and sales integration) • Organizational marketing capability assessments • International expansion strategies • Product launch strategies • Pricing and packaging strategy • Product structure creation
Good signals align and engage
Signals run in two directions – Markets send signals in the form of data and trends for analysis. Nrg-Mktg develops and implements systems and processes for gathering and synthesizing market information for executive decision making. We also use these signals to produce signals back to the markets in the form of message platforms, value propositions, content, collateral and thought leadership that shapes perceptions and accelerates progress.
Voice of the markets
Market Intelligence • Positioning analysis • Perceptual mapping • Client surveys • Focus groups • UG, SIG and CAB development • Competitive promotions analysis • Attributes analysis • Executive interviews • Desktop analysis
Brand and Messaging
Brand platform development • Message platform development • Value proposition creation • Positioning frameworks • Proof point development • Product portfolio naming architecture • Brand hierarchy development • Brand guidelines • Product-to-segment mapping matrices • Brand repositioning campaigns • Executive narrative development (board, investors, regulators)
Content and Comms
Content strategy • Campaign planning • Promotional plans • Editorial and content calendars • Sales collateral (brochures, one-pagers, presentations) • Case study system (templates, production, publishing) • Website content development • Internal communications frameworks • Executive decks and board presentations • Investor communications materials • Thought leadership programs (articles, white papers, speaking platforms) • Social media content frameworks (LinkedIn, employee advocacy) • Trade press and PR campaign strategy and execution • Web site development
Powerful Engines Drive Growth
Revenue engines are the operating systems that channel opportunities from the market through sales to revenue in a repeatable process. Nrg-Mktg develops and integrates the systems that connect marketing to sales and provide visibility across the lifecycle. Designed for focus and adaptability, these engines convert activity into outcomes that are predictable, scalable and measurable.
Systems and Processes
• Business needs assessments • Alternatives analysis • Market intelligence systems (capture, synthesis, reporting) • Executive-ready dashboards and reporting packs • Sales process development or improvement (documentation) • CRM design and implementation (HubSpot, Salesforce, Dynamics) • Marketing process and systems development or improvement (documentation) • Lead capture, scoring and routing design • Campaign architecture and automation workflows • Marketing-to-sales attribution models • Sales pipeline visibility systems • Marketing operations system builds (HubSpot, Salesforce, Marketo) • Martech stack design and implementation • Reporting dashboards frameworks (KPIs, ROI measurement, BI) • Annual strategic planning process • Annual promotional planning process
Programs and Enablement
• Account-based marketing (ABM) • Account-based advertising (ABA) • Search Engine Marketing • Search Engine Optimization • Employee advocacy programs • Influencer programs • Intranet design • Content generation and repurposing • Product development • Partner and channel marketing • Workshops for sales and marketing teams • Sales and marketing playbooks • Ongoing lead nurture campaigns and workflows • Ongoing advisory or fractional CMO services • Vendor identification, assessment and management • video production management • App production management
Events
• Events production (conferences, executive summits, social events, road shows) • Event schedules and promotional calendars • Tradeshow and conference strategies • Investor day / analyst event preparation • Events identification, assessment and selection • Events scheduling, planning and management