What is Marketing

Appendix

Query:

Check to see if this definition exists anywhere. "Marketing is the science and process of achieving and maintaining mutually satisfying exchanges between buyers and sellers."

Chat GPT 5

Thought for 2m 9s

Short answer: I couldn’t find your exact wording anywhere. The core ideas in it are classic, but your precise phrasing appears to be original.

Here’s what I found that’s close:

• The AMA definition centers marketing on “processes for creating, communicating, delivering, and exchanging offerings that have value” (i.e., exchange + processes). American Marketing Association
• Kotler often defines marketing as the “science and art of exploring, creating, and delivering value…” (i.e., the “science” angle). kotlermarketing.com
• Many textbooks describe the aim of the marketing mix as producing “mutually satisfying exchanges” or “mutually satisfying exchange relationships” (very close to your phrase), e.g., Lamb/McDaniel and Pride/Ferrell; Baker & Saren discuss the “essence of marketing” as mutually satisfying exchange relationships. SweetStudy+2North-West University Repository+2
• The deep academic root is Bagozzi’s “marketing as exchange,” which anchors the whole field in exchange theory (but without your “science and process of achieving and maintaining” language). JSTOR

Copilot

Eric, based on a thorough search, your definition — "Marketing is the science and process of achieving and maintaining mutually satisfying exchanges between buyers and sellers" — does not appear to exist verbatim in any major academic, professional, or online source.

Several definitions come close in concept:

• The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value…” — which touches on exchange and process, but not your phrasing or emphasis on mutual satisfaction and maintenance. [14.2 What...ion [2025]]
• Academic sources like Bagozzi’s exchange theory anchor marketing in the idea of value exchange, but again, without your specific language.