---
title: What is marketing appendix
description: Supporting appendix on marketing, market positioning, messaging and commercial growth for energy and industrial companies.
---

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## What is Marketing

### Appendix

Query:

Check to see if this definition exists anywhere. "Marketing is the science and process of achieving and maintaining mutually satisfying exchanges between buyers and sellers."

Chat GPT 5

Thought for 2m 9s

Short answer: I couldn’t find your exact wording anywhere. The core ideas in it are classic, but your precise phrasing appears to be original.

Here’s what I found that’s close:

- The AMA definition centers marketing on “processes for creating, communicating, delivering, and exchanging offerings that have value” (i.e., exchange + processes). [American Marketing Association](https://www.ama.org/the-definition-of-marketing-what-is-marketing/?utm_source=chatgpt.com)
- Kotler often defines marketing as the “science and art of exploring, creating, and delivering value…” (i.e., the “science” angle). [kotlermarketing.com](https://kotlermarketing.com/phil_questions.shtml?utm_source=chatgpt.com)
- Many textbooks describe the aim of the marketing mix as producing “mutually satisfying exchanges” or “mutually satisfying exchange relationships” (very close to your phrase), e.g., Lamb/McDaniel and Pride/Ferrell; Baker & Saren discuss the “essence of marketing” as mutually satisfying exchange relationships. [SweetStudy+2North-West University Repository+2](https://www.sweetstudy.com/files/marketing-charlesw-lamb-pdf-5438623?utm_source=chatgpt.com)
- The deep academic root is Bagozzi’s “marketing as exchange,” which anchors the whole field in exchange theory (but without your “science and process of achieving and maintaining” language). [JSTOR](https://www.jstor.org/stable/1250593?utm_source=chatgpt.com)

Copilot

Eric, based on a thorough search, your definition — **"Marketing is the science and process of achieving and maintaining mutually satisfying exchanges between buyers and sellers"** — does **not appear to exist verbatim** in any major academic, professional, or online source.

Several definitions come close in concept:

- The **American Marketing Association** defines marketing as *“the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value…”* — which touches on exchange and process, but not your phrasing or emphasis on mutual satisfaction and maintenance. [\[14.2 What...ion \[2025\]\]](https://pressbooks.library.vcu.edu/businessfoundations201/chapter/14-2/)
- Academic sources like Bagozzi’s exchange theory anchor marketing in the idea of value exchange, but again, without your specific language.

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