Nrg-Mktg partnered with Holland Pump to establish a better commercial foundation for steady expansion—organizing and aligning market segments, offerings and marketing-sales execution to support growth across the U.S.
The work focused on structuring the business around where to compete and how to win. This included defining priority market segments, ranking opportunities in temporary and permanent pump applications, and introducing a forward-looking market intelligence capability to guide leadership and sales decisions.
Nrg-Mktg developed a Commercial Excellence framework, including national segment prioritization, a phased geographic expansion roadmap, targeted segment playbooks and architectures for website, marketing automation, CRM and sales alignment.
Full case study:
Commercial Excellence Framework